The Recording Academy | 2% Choir OLV | 2020
"Women In The Mix" Initiative
Execution: To bring awareness to #WomenInTheMix, The Recording Academy produced a powerful video featuring an all-female choir who performed a re-imagined Alicia Key's song, "Underdog." As they sit down and stop singing, they illustrate the under-representation of women in the industry. Only 2% of popular music is produced by women. Our creative team of 98% women sought to change that.
PR: Billboard
Awards
ADC, Silver Cube | Motion/Film/Gaming Craft | 2021
D&Ad, Shortlist | Sound Design + Use of Music, Adapted Music | 2020
Clio Music, Grand | Use of Music in Audio | 2020
Clio Music, Silver | Film/Video | 2020
"Women In The Mix" Initiative
Execution: To bring awareness to #WomenInTheMix, The Recording Academy produced a powerful video featuring an all-female choir who performed a re-imagined Alicia Key's song, "Underdog." As they sit down and stop singing, they illustrate the under-representation of women in the industry. Only 2% of popular music is produced by women. Our creative team of 98% women sought to change that.
PR: Billboard
Awards
ADC, Silver Cube | Motion/Film/Gaming Craft | 2021
D&Ad, Shortlist | Sound Design + Use of Music, Adapted Music | 2020
Clio Music, Grand | Use of Music in Audio | 2020
Clio Music, Silver | Film/Video | 2020