Hanes | 2023 Social Campaign
​"Ghosted Stories"

Strategy: xx

​Execution: xx

​Results: The Mourning Kit welcomed UGC un-boxings (response rate of 63%, 24 earned organic posts graced Instagram & TikTok). The effort obtained a 2.19:1 ROAS and 4M+ potential impressions. 

Social Creative Lead: Nadezhda Camperlengo
Social Community Manager: Meg Craig