Hanes | 2023 Social Campaign
​"The 50th Anniversary of Hip Hop"

Strategy: xx

​Execution: In 13 weeks, the team crafted a social-driven activation with a hero film at the helm, 3 creator collaborations, 50 PR boxes, and 30+ pieces of organic brand content and added value talent-shared content. 

​Results: 152k+ impressions, 1k+ new followers, and ZERO negative sentiment. 62% share rate on 50 custom mailers (3.65M potential impressions). 

Press: xx

Social Creative Lead: Nadezhda Camperlengo
Social Community Manager: Meg Craig
Associate Creative Director: Rushil
Copywriter: xx
Art Director: xx