Sephora | Sephoria | Experiential 
Trends Report

Overview: The 2nd annual Sephoria House of Beauty is a dream for make-up artists, YouTube groupies, and influencer stans. We snagged tickets to this 'grammable paradise in search of emerging trends, one-of-a-kind interviews, and to uncover where the industry was headed in 2020. CBD went mainstream (in mascaras, oils, and wellness gummies), clean beauty joined clean eating and green cleaning, and neon was making a comeback.

While we got a close up with creators and a first glance at next year's products, we learned what would define beauty in the upcoming decade. Beauty was health, beauty was bold, and beauty was unapologetically you.

​Download the full report here (IGS documentary videos included).

Co-Jr. Strategist: Hannah Barr