Softlips | Print
Role: Strategist, Copywriter, Art Director
Strategy: Aimed at tweens, Softlips is the perfect solution to those who are thirteen going on thirty. The shear, fruity balms are made to sooth and smooth your lips. For an audience that loves selfies, they can't resist checking themselves out in other reflective surfaces. The balm will make their lips so irresistible, it will be hard to hold back even from their own reflection.
Role: Strategist, Copywriter, Art Director
Strategy: Aimed at tweens, Softlips is the perfect solution to those who are thirteen going on thirty. The shear, fruity balms are made to sooth and smooth your lips. For an audience that loves selfies, they can't resist checking themselves out in other reflective surfaces. The balm will make their lips so irresistible, it will be hard to hold back even from their own reflection.