The GRAMMY Awards | 2020 OOH
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The 2020 GRAMMY Awards celebrated evolution by highlighting the unapologetic nature of marching to the beat of your own drum.

​The campaign platform "Uexpect Everything" emerged from the notion that evolution is unpredictable and uncontrollable. Featuring artists like Billie Eilish, Lizzo, and Lil Nas X in our OOH illustrated to the world that we stan the unconventional. To viewers, the GRAMMYs broadcast would be one to remember, where anything could happen on the stage.