Tums | Digital
Role: Strategist, Media Planner
Strategy: Most people love greasy food, but their stomachs do not. I thought, there has to be a way to eat what you want and be happy afterward. Tums are an old trick, but to attract new buyers, I comprised a multi-media campaign (Buzzfeed Tasty, Food Network, Google AdWords.) Revolving around the hashtag #PainInTheAcid, I wanted consumers to buy Tums as a preemptive measure, so that they can be prepared for their next feast.
Role: Strategist, Media Planner
Strategy: Most people love greasy food, but their stomachs do not. I thought, there has to be a way to eat what you want and be happy afterward. Tums are an old trick, but to attract new buyers, I comprised a multi-media campaign (Buzzfeed Tasty, Food Network, Google AdWords.) Revolving around the hashtag #PainInTheAcid, I wanted consumers to buy Tums as a preemptive measure, so that they can be prepared for their next feast.
