Twitch
Jack Morton Intern Project | 2017
Role: Strategist
Strategy: Twitch is one of the top 4 visited websites in the United States. As the hottest game-streaming platform, Twitch had a problem: their user & viewer diversity was 75% men, when in fact almost half of the gaming industry is women. We needed to re-establish Twitch as a gender inclusive platform where gamers are judged by skill, not by appearance.
Jack Morton Intern Project | 2017
Role: Strategist
Strategy: Twitch is one of the top 4 visited websites in the United States. As the hottest game-streaming platform, Twitch had a problem: their user & viewer diversity was 75% men, when in fact almost half of the gaming industry is women. We needed to re-establish Twitch as a gender inclusive platform where gamers are judged by skill, not by appearance.